The Great Room workspaces to be rebranded as Industrious

The 3 new areas slated to open in the city-state this year are at Keppel South Central on Hoe Chiang Roadway, Shaw Tower on Beach Roadway, and Stamford Place and Stamford Road.

The Great Room also currently runs 2 areas in Sydney, Australia; 2 in Bangkok, Thailand; and one in Hong Kong.

The rebrand comes four years right after US-headquartered Industrious– currently a unit of CBRE– acquired homegrown The Great Room in May 2022. CBRE obtained full control of Industrious in January 2025.

” At the core, The Great Room and Industrious share the same belief that work must really feel human,” says Su Anne Mi, managing director for Industrious Apac and co-founder of The Great Room. “That approach is what specified The Great Room throughout Apac, and it carries forward under the Industrious brand name.”

Springleaf Residence Singapore

The step will unify Industrious’ Asia Pacific (Apac) places, formerly running under The Great Room, right into its global network, the business claimed in a June 17 release.

” Establishing a single global brand links our team and participants all over the primary values that have always specified us: costs friendliness, gorgeous style, and a true sense of belonging,” includes Gentry Long, president of Industrious.

The Great Room currently operates 7 places in Singapore, including workspaces at One George Road in the CBD, Ngee Ann City on Orchard Roadway, and Raffles Arcade on North Bridge Roadway.

Properties under hospitality-led workplace contractor The Great Room– spanning Singapore, Hong Kong, Bangkok and Sydney– will use under the Industrious company, starting July 1.

Laborious strategies to broaden its Apac portfolio by more than 50% over the next year, involving the starting of three brand-new locations in Singapore this year. The pipeline belongs to a broader global development, with the firm intending to open up over 60 brand-new areas worldwide in 2026.