Frasers Hospitality to open 18 new serviced, hotel residences across Asia by 2028
Located inside the leading 10 levels of a 45-storey premium office tower incorporated with the One Bangkok Retail development, the 261-room property is going to provide personal service, modern Thai-inspired style, two eating venues and curated health and wellness services.
According to its emphasis on serviced living in Asia, Frasers Hospitality are going to start 18 brand-new serviced and hotel homes around the region by 2028.
The housing investor-operator, a business unit of Frasers Property, stated in an April 2 announcement that demand for serviced houses throughout Asia remains to be sustained by boosted cross-border mobility, much longer regular visits and advancing work-travel patterns.
The growth pipeline is fastened by a new Fraser Suites front runner in Bangkok, Thailand. This is slated to set up in the fourth quarter of 2026 and is going to debut the restored Fraser Suites brand with curated, experience-led programming.
6 new signings across Malaysia, Indonesia, Vietnam, China and Japan are readied to strengthen Frasers Hospitality’s development pipeline in key Asian markets. 2 of these properties are expected to commence operations this year.
Meanwhile, Fraser Place Roppongi Tokyo, which is slated to begin in 3Q2026, will certainly include 120 serviced houses. Found within close distance of the city’s essential business hubs, the property will certainly provide a mix of studio to two-bedroom units, together with centers such as a residents’ lobby and an indoor fitness center.
In Malaysia, Capri by Fraser, Penang– located near George Town– are going to supply 248 rooms and common areas created for independent, experience-focused visitors. Fraser Residence Putrajaya are going to give 283 serviced houses with family-oriented facilities.
When it comes to Vietnam, Fraser Residence Hinode City, Hanoi will certainly start by the end of this year, presenting 401 residences within a mixed-use property development on the city’s fringe.
In Southeast Asia, it will certainly add 2 real estates in Malaysia by 2Q2026 and start its 4th real property in Vietnam.
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Eu Chin Fen, Chief Executive Officer of Frasers Hospitality, mentions that the group’s focus on Asia originates from reinforcing interest for longer-stay accommodation options.
” Asia remains to offer these opportunities as traveling and work arrangements advance,” she adds. “Our strategy centres on purchasing properties and brand names that are created for prolonged living, are operationally resistant and stay appropriate across industry patterns.”
Beyond Southeast Asia, Fraser Residence Wuzhen is readied to debut in 4Q2026, marking the company’s development beyond China’s major urban facilities. The 117-unit property offers a series of lodging types from one- to two-bedroom condos, equipped with cooking areas.
